Go-To-Market Strategy (GTM)

GTM is often a missing link in a company’s strategy; where to compete, how to win and get exceptional customer experiences. It enables a company to identify attractive target customers, design value propositions tailored to customers’ needs and company’s strengths. It also enables the company to deliver these offerings to the marketplace and to continually refine them based on fast, reliable customer feedback.

We strive to bring together all the commercial functions—sales, marketing, brand management, pricing, and consumer insight—to drive the bottom line. We address a set of key challenges that companies face

  • Ensure that the GTM strategy fits the current needs of business model, channels, and customers
  • Improve alignment and integration across the various commercial functions
  • Support cost-reduction efforts—without harming the core business
  • Design best-in-class capabilities required to support an effective GTM strategy

We use an integrated approach to help clients improve their commercial activities and achieve competitive advantage. We work with companies to assess the effectiveness of their current marketing and sales capabilities and identify the areas most in need of attention.

Our service aims to address key issues such as pricing, marketing effectiveness, and trade terms. We then position the organization for sustained improvement, using change-management techniques. We cover all aspects of the commercial agenda from beginning to end:

  • Commercial strategy, objectives, and goals
  • Commercial execution (across marketing, sales, pricing, and customer insight)
  • Go-to-market capabilities: organizational and process enablers

Our experience includes extensive work in Technology, Telecom, Consumer Goods, Engineering, and Industrial goods.

Contact US

1207, Kailash, 26 Kasturba Gandhi Marg, New Delhi - 110001, India

Tele No. : +91-11-23310120

E-mail : vikram.chopra@peregrine-india.com


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